Loss Aversion Behavioral Economics
Watch as we delve into the fascinating world of loss aversion in behavioral economics! Who knew the fear of losing something could be so powerful?
About this Rabbit Hole
Ever wondered why losing hurts more than gaining? Dive into the intriguing world of loss aversion in behavioral economics with our rabbit hole series. Explore the psychology behind why we fear losses, how taxes can amplify this feeling, and even how marketers use loss aversion biases to sell more. Did you know that research shows people feel the pain of losing about twice as strongly as the pleasure of gaining? Get ready to challenge your assumptions and start watching. Watch in order or skip around — each video adds a new layer to this captivating topic.
Videos in this Rabbit Hole
Understanding Loss Aversion

Our Commentary
So basically, our brains are hardwired to be drama queens about losing stuff. I guess that explains why I cried for an hour when I lost my favorite pen. #lossaversionisreal
Why Losses Hurt More Than Gains

Our Commentary
So basically, our brains are wired to be drama queens and throw a tantrum every time we lose a few bucks. Thanks a lot, evolution. #ThanksObama
Taxes & Psychology: Why Losses Feel Worse Than Gains

Our Commentary
So basically, the IRS knows how to mess with our heads just as much as our bank accounts. Makes you wonder if our tax forms should come with a side of therapy.
Use Loss Aversion Bias to Sell More ft. Subtle Persuasion Techniques — Daily Persuasion Ep. 57

Our Commentary
I guess we can add "manipulative marketing tactics" to the list of self-help skills. But hey, if it works, it works, right? Just don't use it on me, please.
Are Your Financial Decisions Being Manipulated?

Our Commentary
So basically, our money decisions are being puppeteered by invisible psychological strings? Cool, cool. Just when you thought budgeting couldn't get any weirder.
The Secret to Influencing Anyone's Decision

Our Commentary
So we're telling people to make decisions based on FOMO now? 😂 Guess I'll start hoarding limited edition Oreos just in case. #LossAversionOrBust
Final Thoughts
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