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Loss Aversion Behavioral Economics

Watch as we delve into the fascinating world of loss aversion in behavioral economics! Who knew the fear of losing something could be so powerful?

About this Rabbit Hole

Ever wondered why losing hurts more than gaining? Dive into the intriguing world of loss aversion in behavioral economics with our rabbit hole series. Explore the psychology behind why we fear losses, how taxes can amplify this feeling, and even how marketers use loss aversion biases to sell more. Did you know that research shows people feel the pain of losing about twice as strongly as the pleasure of gaining? Get ready to challenge your assumptions and start watching. Watch in order or skip around — each video adds a new layer to this captivating topic.

Videos in this Rabbit Hole

1

Understanding Loss Aversion

Darrell Slay
2024-12-24
Understanding Loss Aversion by Darrell Slay
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Our Commentary

So basically, our brains are hardwired to be drama queens about losing stuff. I guess that explains why I cried for an hour when I lost my favorite pen. #lossaversionisreal

2

Why Losses Hurt More Than Gains

Lessons in Leverage
2024-12-07
Why Losses Hurt More Than Gains by Lessons in Leverage
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Our Commentary

So basically, our brains are wired to be drama queens and throw a tantrum every time we lose a few bucks. Thanks a lot, evolution. #ThanksObama

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3

Taxes & Psychology: Why Losses Feel Worse Than Gains

Knowledge at Wharton
2025-03-31
Taxes & Psychology: Why Losses Feel Worse Than Gains by Knowledge at Wharton
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Our Commentary

So basically, the IRS knows how to mess with our heads just as much as our bank accounts. Makes you wonder if our tax forms should come with a side of therapy.

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4

Use Loss Aversion Bias to Sell More ft. Subtle Persuasion Techniques — Daily Persuasion Ep. 57

Daily Persuasion with Joshua Lisec
2024-11-13
Use Loss Aversion Bias to Sell More ft. Subtle Persuasion Techniques — Daily Persuasion Ep. 57 by Daily Persuasion with Joshua Lisec
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Our Commentary

I guess we can add "manipulative marketing tactics" to the list of self-help skills. But hey, if it works, it works, right? Just don't use it on me, please.

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5

Are Your Financial Decisions Being Manipulated?

AI Explains it All
2024-11-02
Are Your Financial Decisions Being Manipulated? by AI Explains it All
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Our Commentary

So basically, our money decisions are being puppeteered by invisible psychological strings? Cool, cool. Just when you thought budgeting couldn't get any weirder.

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6

The Secret to Influencing Anyone's Decision

The Psychological Abyss
2025-06-24
The Secret to Influencing Anyone's Decision by The Psychological Abyss
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Our Commentary

So we're telling people to make decisions based on FOMO now? 😂 Guess I'll start hoarding limited edition Oreos just in case. #LossAversionOrBust

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Final Thoughts

"**Final Thoughts** As we come to the end of this thought-provoking journey through the world of loss aversion in behavioral economics, it's clear that each video offered a unique insight into the ways losses affect us more than gains. From understanding the psychological mechanisms behind this bias to exploring how it can be subtly manipulated in our financial decisions, the videos connect seamlessly, building upon each other to deepen our understanding of this human tendency. Now, armed with this knowledge, the question remains: how can we use this insight to make more informed choices in our lives, whether it be in our finances or beyond? Let's carry this newfound awareness forward and remember that sometimes, it's not just about what we gain, but what we stand to lose."

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